About The Company
Senior Marketing Analyst
Position summary
I was hired on as a full-time employee in the Marketing and Sales department at Metrolink. This position required heavy data and analytics, website development, analyzation, and email marketing. In the marketing department, I created new projects and tools which saved tens if not hundred of hours of manual work through automation and optimization.
I also became part of the website development team, developing webpages and digital projects.
About the Work
I created a custom data analytics dashboard which allowed myself and many others to utilize for reports and trend analyzation. Since most of the work previous to this creation was manual, this help speed up reporting for marketing, I.T., and many other departments in need of data. I created custom filters through the use of REGEX codes. The dashboard design was developed from a blank slate, I used my creative eye to make a visually appealing workflow.
My position allowed me to work with many talented people in the I.T. department, consulting on technical projects for different departments alongside I.T. and others. The work that I produced for I.T. gave me a spotlight around my talents and capabilities for the company. The chief executives noticed the extraordinary work I produced and moved me over to the I.T. department from Marketing. With both a talent and knowledge for marketing and tech, I am able to fully grasp initiatives in a unique method.
Project Highlights
Metrolink Personal Impact Calculator
This online calculator automatically calculates your greenhouse gas emission and gas saved by riding with Metrolink instead of driving your vehicle.
I helped build this project including calculations, UI, UX, Mokcups, and development projectmanagement with external resources.
Remember Train Station Cookies
These non-PII cookies enabled users to have their last selected train stations auto-populated.
Many riders would have to re-enter the stations over and over again. This solution allowed users to have their stations auto-populated making traveling much easier.
